The Pillar Content Of Digital Marketing What is website (DAY-1) What is web page Structure of html Exploring w3schools and basic html coding Pages with html structure Examples with different websites and pages What is website (DAY-1) What is web page Structure of html Exploring w3schools and basic html coding Pages with html structure Examples with different websites and pages
Google Analytics and Its Importance in Seo
Google analytics is a unique visitors
traffic tracking tool, it is very efficient and accurate as it tracks only
unique visitors or people, this is the reason why it is considered every where
like for valuation, ad charges, alexa ranking etc...
It gives you the complete details of each
visitor to your site like origin, source, location, ISP, browser, monitor
version, OS, Search query etc... over different time periods.
It is available at:
www.google.com/analytics.
The imporant details of a website are:
1. Bounce rate: It is the avg. no. of people on every 100
visitors who have left away your website just after reading a single page.
Ideally for a site the bounce rate should
be as low as possible.
Proper internal linking decreases the
bounce rate and improves the no. of pages seen / visit and the avg. time
duration of the visitor.
Linking to google analytics:
1. Login in google.com/analytics using
gmail account.
2. Click on 'admin' in 'account' tab
---> create new account ---> give the name of account & website, give
the website address, category, time zone and click on 'get tracking id' in Google analytics account
3. Copy the tracking id code and place
anywhere in the head section of the html
code of the website (for general websites, the code must be placed in every
page)
Note: To delete a website, in the admin, go
to the account settings ---> delete this account.