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Digital Marketing Trends In 2024

 Digital Marketing Trends in 2024: What You Need to Know As we move further into 2024, the digital marketing landscape continues to evolve rapidly. Staying updated with the latest trends is crucial for businesses looking to maintain a competitive edge. Here are some key digital marketing trends that are shaping the industry this year. 1. AI-Powered Marketing Artificial Intelligence (AI) is transforming digital marketing. AI tools are becoming more sophisticated, enabling businesses to automate customer interactions, analyze vast amounts of data, and create personalized marketing strategies. Chatbots and AI-driven tools are enhancing user experience and engagement. 2. Video Content Dominance Video content remains a powerful tool for marketers. Short-form videos, such as those on TikTok and Instagram Reels, are gaining popularity. Live streaming and interactive videos are also effective in capturing audience attention and driving engagement. Businesses should focus on creating high-...
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Google Analytics in SEO - Class 16

Google Analytics and Its Importance in Seo

Google analytics is a unique visitors traffic tracking tool, it is very efficient and accurate as it tracks only unique visitors or people, this is the reason why it is considered every where like for valuation, ad charges, alexa ranking etc...

It gives you the complete details of each visitor to your site like origin, source, location, ISP, browser, monitor version, OS, Search query etc... over different time periods.

It is available at: www.google.com/analytics.

The imporant details of a website are:
1. Bounce rate:  It is the avg. no. of people on every 100 visitors who have left away your website just after reading a single page.
Ideally for a site the bounce rate should be as low as possible.


Proper internal linking decreases the bounce rate and improves the no. of pages seen / visit and the avg. time duration of the visitor.

Linking to google analytics:


Google analytics report

1. Login in google.com/analytics using gmail account.
2. Click on 'admin' in 'account' tab ---> create new account ---> give the name of account & website, give the website address, category, time zone and click on 'get tracking id' in Google analytics account
3. Copy the tracking id code and place anywhere in the head section  of the html code of the website (for general websites, the code must be placed in every page)


Note: To delete a website, in the admin, go to the account settings ---> delete this account.
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