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Digital Marketing Trends In 2024

 Digital Marketing Trends in 2024: What You Need to Know As we move further into 2024, the digital marketing landscape continues to evolve rapidly. Staying updated with the latest trends is crucial for businesses looking to maintain a competitive edge. Here are some key digital marketing trends that are shaping the industry this year. 1. AI-Powered Marketing Artificial Intelligence (AI) is transforming digital marketing. AI tools are becoming more sophisticated, enabling businesses to automate customer interactions, analyze vast amounts of data, and create personalized marketing strategies. Chatbots and AI-driven tools are enhancing user experience and engagement. 2. Video Content Dominance Video content remains a powerful tool for marketers. Short-form videos, such as those on TikTok and Instagram Reels, are gaining popularity. Live streaming and interactive videos are also effective in capturing audience attention and driving engagement. Businesses should focus on creating high-...

Meta Description Tag in SEO - Class 5

Meta Description tag [4 marks] :-

The meta description tag should consists of not more than 50 words,any where between 30 to 50 words make a good meta description. Note that the first 25 words of the meta description should have your keywords.This part s displayed next to title of each search result in the Google organic search result.

Meta Description Syntax:-



Example: 

 <meta name=”description” content=”Write Your Web Page Description Here in 160 Words.”>


In the field of your description ,put your webpage description ,see that the first 25 out of 160 characters you enter,must have the keywords that you are targeting. Meta description tag is present anywhere between the <head> to </head> tags of your webpage.

TIPS: 
 1.make sure your most important keywords for the webpage appear in the meta description.
2. Make sure your meta description reads like a normal, human-written sentence and no keyword stuffing.
3.   MUST match the content on the page
4.   The meta descriptions must be written differently for every page

Meta Description in Blogger :-
The default setting in blogger is as such that the first 2 lines of content of your post is regarded as meta description but if you wish to have your own description content, then follow the steps below.
1.Go to blogger settings–>search preferences–>select on edit–>click yes on edit beside custom search description with out writing anything in the box  and save settings.
2. After the above setting is done on the right side of publish post page you will find a box to enter its respective description,then only write the matter with out the syntax and update the page. Screen shot attached below.

Note: Meta description is not mandatory in case this tag is missing the first 25 words of the page post regarded as default meta description.
In class-5 we have seen meta description concept, in next class we will discuss about meta key words and syntax.

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