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Digital Marketing Trends In 2024

 Digital Marketing Trends in 2024: What You Need to Know As we move further into 2024, the digital marketing landscape continues to evolve rapidly. Staying updated with the latest trends is crucial for businesses looking to maintain a competitive edge. Here are some key digital marketing trends that are shaping the industry this year. 1. AI-Powered Marketing Artificial Intelligence (AI) is transforming digital marketing. AI tools are becoming more sophisticated, enabling businesses to automate customer interactions, analyze vast amounts of data, and create personalized marketing strategies. Chatbots and AI-driven tools are enhancing user experience and engagement. 2. Video Content Dominance Video content remains a powerful tool for marketers. Short-form videos, such as those on TikTok and Instagram Reels, are gaining popularity. Live streaming and interactive videos are also effective in capturing audience attention and driving engagement. Businesses should focus on creating high-...
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Google Analytics in SEO - Class 16

Google Analytics and Its Importance in Seo Google analytics is a unique visitors traffic tracking tool, it is very efficient and accurate as it tracks only unique visitors or people, this is the reason why it is considered every where like for valuation, ad charges, alexa ranking etc... It gives you the complete details of each visitor to your site like origin, source, location, ISP, browser, monitor version, OS, Search query etc... over different time periods. It is available at: www.google.com/ analytics. The imporant details of a website are: 1. Bounce rate:  It is the avg. no. of people on every 100 visitors who have left away your website just after reading a single page. Ideally for a site the bounce rate should be as low as possible. Proper internal linking decreases the bounce rate and improves the no. of pages seen / visit and the avg. time duration of the visitor. Linking to google analytics: 1. Login in google.com/ analytics using g...
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Sitemap File Creation and Sitemap Submission - class 15

Sitemap File Creation: A sitemap is a html/xml file that denotes the addresses of each of the webpage in the site, when such files are submitted in the search engine's webmastertools all the pages are added gradually just with click of a button. Before you can submit the sitemap,need to first create the sitemap file for your website. Creating sitemap file for general websites In general websites like .net, java, html, php etc... you need to make use of sitemap generator softwares to create the sitemap file. Eg. www.xml- sitemaps .com Create ---> Download the file ---> Upload it in the root folder of your website where it is hosted. After the above steps, your sitemap file would be available online at the location: abc.com/sitemap.xml b. In Blogger: By default sitemap file is created in the blogger site along with blog booking. The sitemaps can be checked at the following locations: abc.blogspot.com/atom.xml    or abc.blogspot.com/rss.xml   ...
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Submit Your Site To Search Engines - Class14

Submitting the site to search engines Creating a blog or site is not  worth full if you are not submit your site to search engines .Even though if you create a site with good content search engines can not recognize your site till then you submit them to search engines . Submitting site to search engines is different from submitting all pages of your site to all search engines. By default the website you have created is not present or submitted automatically to the search engines.After a period of time few software's themselves submit it but not all of them. It  better that we submit all the pages of our site to all the popular search engines only then SEO performance would be seen. To know about the page status and  how many pages of a website are present in any search engines type: site:<website address> Eg.   site:www.facebook.com This query would give each page of the site, present with the search engine's database. To add your url t...
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Geo Tag in SEO - Class13

Geo Tag: Recently a location  tag has been added in the seo called as  Geo tag , which is used to targeting the visitors from a specific region. Combination of Google search trends and Geo tag can give you fruitful results to you immediately. This again is a meta tag has to be entered with the other meta tags that we have already seen. It is said that ranking become easier with respect to region specific when meta Geo tags are used for your webpages. Syntax of meta Geo tag: The best tool for generating meta Geo tag is “www.geo-tag.de DC Title: It is also called as Dublin Core Tag, it is associated with meta Geo tag that has the keyword being targeted in the Geo location. Synatax: <meta name=”DC.title” content=” your keyword”/> Example: <meta name=’’DC.title” content =”book a cab”/> Meta Geo tag In Blogger: If   you want to target the entire website (all the pages) to a single location then place these tags in the head sect...
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Video,Social Book marking and Page Load speed in seo -Class 12

Video On Webpage : If you are using videos in your webpage ,make sure that video is related to the content of your webpage. This will improve your visitors in you tube as well and time duration of your webpage. You need to change the video alternative text tag in html just as you done for image anchor tag. Social Bookmarking: Add social bookmarking (Social media button) in every webpage of the site. Then it will get you more traffic from a visitor , by sharing your article in social media websites. Best websites for this social book marking is, www.sharethis.com  and www.addthis.com. Go to these sites and do as per instructions then you will get social book markings for your every article. Do not create multiple pages with same content in your website ,it will push your website in to spam. Page Load speed: The page load speed should be higher, which means your website should load in shortest span of time. Page load time is a very important aspect in se...
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Internal and Broken Links – Class 11

Internal Links   : - Every webpage must have link to its related    internal pages   of the same website. Ideally there should be five such links at the bottom of the webpage content with the heading as ‘also read’. If possible see that the anchor text of the internal links to site ,need to have the keywords that you are targeting. User might read the related articles which are mentioned below as read also text and time duration which user spent on your website will increase which is going to take good effect on your page rank in search results. Attach  your on of the  internal links   to a article by text read also or click here for more information.   Internal links   helps to a user, to get more information about your site which he exactly required. Broken Links :- If at all any page in the website does not have navigation(link) to any other page of your website,this condition is called as broken link. A big drawback in seo ...
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Ad Placements in Webpage - class 10

Ad Placements  [2 marks] :- In seo Program,   Ad placements   also place a major role on your page ranking and search preferences. We can not place ad-sense ads anywhere in your websites as ad-sense  providing different banners and different types of ads. We need to choose the right   ad placements   and right type of ads which are not going to effect our page rank. Avoid using   flash ads   in the webpages as Google can not read flash in your website. Using of flash ads will reduce your rank which i have personally experienced with one of my websites where i was drop down from 1st page result to 45th page result of my webpage. So don’t allow Flash to your webpage which is not at all   seo   friendly. Avoid using pop-up ads,which are not user friendly. You might get good amount for pop-up ads   but sure you will gradually lose your website traffic and page rank in Google search engine results. Don’t allow ...
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Font Decoration and Keyword Density - class 9

Font Decoration :- If your   font decoration   in your webpage have bold and italic or underline in any part of the text,see that they contain the keywords that you are targeting. So,  decorate  your keywords with bold and italic which you are targeting. No matter what color it is , seo program doesn’t care about colors,it will consider bold and underlined matter to form a theme when a user searches for a query in search box. But the   font decoration   should be natural way,not in a artificial like highlighting all of your content in bold letters or italic ,it might put your website in to spam.so, do it in a natural way by just bold 3 to 4 keywords is enough. Keyword Density   :- The   keyword density   in a webpage as high as possible, a minimum   keyword density between 1% to 3% must be maintained for better ranking in search engines and the starting 20 words of your webpage must have these   keywords . Do the decorati...
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Permalinks In Seo - class 3

Permalinks:- There are mainly 16 steps in on-page SEO, consider permalink as primary one. Before going to permalinks we should know what is URL. U.R.L is elaborated as Uniform Resource Locator which is nothing but address of the webpage. The very first thing SEO program checks is address of the webpage to find out what is content about. An SEO friendly URL is called as permalink , if your url satisfies the following conditions then we term it as permalink. 1. Permalink must have your keyword. 2. It must have least number of slashes.(/). Golden Rule in SEO:-    If your website address is exactly like keyword,then getting top rank is not a big deal. Permalink in General websites :- The websites that are developed using coding like html,java, .net and p.h.p etc are called as general websites.To satisfy permalink in such sites new page and code then save it,make sure that you have keywords in the file name as it goes directly in the url. Some examples are given ...
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On Page SEO Check List - Learn Search Engine Optimization

 On Page SEO Check List On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs. This is different from off-page SEO , which is optimizing for signals that happen off of your website (for example, Lear Search Engine Optimization On-page SEO (also known as “ on-site SEO ”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs. This is different from off-page SEO , which is optimizing for signals that happen off of your website (for example, backlinks) Follow Us On Facebook : https://www.facebook.com/LITPVTLTD/
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