SEO Classics - Learn SEO With Simple Steps

Google Analytics and Its Importance in Seo Google analytics is a unique visitors traffic tracking tool, it is very efficient and accurate as it tracks only unique visitors or people, this is the reason why it is considered every where like for valuation, ad charges, alexa ranking etc... It gives you the complete details of each visitor to your site like origin, source, location, ISP, browser, monitor version, OS, Search query etc... over different time periods. It is available at: www.google.com/ analytics. The imporant details of a website are: 1. Bounce rate:  It is the avg. no. of people on every 100 visitors who have left away your website just after reading a single page. Ideally for a site the bounce rate should be as low as possible. Proper internal linking decreases the bounce rate and improves the no. of pages seen / visit and the avg. time duration of the visitor. Linking to google analytics: 1. Login in google.com/ analytics using gmail

Sitemap File Creation: A sitemap is a html/xml file that denotes the addresses of each of the webpage in the site, when such files are submitted in the search engine's webmastertools all the pages are added gradually just with click of a button. Before you can submit the sitemap,need to first create the sitemap file for your website. Creating sitemap file for general websites In general websites like .net, java, html, php etc... you need to make use of sitemap generator softwares to create the sitemap file. Eg. www.xml- sitemaps .com Create ---> Download the file ---> Upload it in the root folder of your website where it is hosted. After the above steps, your sitemap file would be available online at the location: abc.com/sitemap.xml b. In Blogger: By default sitemap file is created in the blogger site along with blog booking. The sitemaps can be checked at the following locations: abc.blogspot.com/atom.xml    or abc.blogspot.com/rss.xml           or ab

Submitting the site to search engines Creating a blog or site is not  worth full if you are not submit your site to search engines .Even though if you create a site with good content search engines can not recognize your site till then you submit them to search engines . Submitting site to search engines is different from submitting all pages of your site to all search engines. By default the website you have created is not present or submitted automatically to the search engines.After a period of time few software's themselves submit it but not all of them. It  better that we submit all the pages of our site to all the popular search engines only then SEO performance would be seen. To know about the page status and  how many pages of a website are present in any search engines type: site:<website address> Eg.   site:www.facebook.com This query would give each page of the site, present with the search engine's database. To add your url to google, v

Geo Tag: Recently a location  tag has been added in the seo called as  Geo tag , which is used to targeting the visitors from a specific region. Combination of Google search trends and Geo tag can give you fruitful results to you immediately. This again is a meta tag has to be entered with the other meta tags that we have already seen. It is said that ranking become easier with respect to region specific when meta Geo tags are used for your webpages. Syntax of meta Geo tag: The best tool for generating meta Geo tag is “www.geo-tag.de DC Title: It is also called as Dublin Core Tag, it is associated with meta Geo tag that has the keyword being targeted in the Geo location. Synatax: <meta name=”DC.title” content=” your keyword”/> Example: <meta name=’’DC.title” content =”book a cab”/> Meta Geo tag In Blogger: If   you want to target the entire website (all the pages) to a single location then place these tags in the head section of the template

Video On Webpage : If you are using videos in your webpage ,make sure that video is related to the content of your webpage. This will improve your visitors in you tube as well and time duration of your webpage. You need to change the video alternative text tag in html just as you done for image anchor tag. Social Bookmarking: Add social bookmarking (Social media button) in every webpage of the site. Then it will get you more traffic from a visitor , by sharing your article in social media websites. Best websites for this social book marking is, www.sharethis.com  and www.addthis.com. Go to these sites and do as per instructions then you will get social book markings for your every article. Do not create multiple pages with same content in your website ,it will push your website in to spam. Page Load speed: The page load speed should be higher, which means your website should load in shortest span of time. Page load time is a very important aspect in search

Internal Links   : - Every webpage must have link to its related    internal pages   of the same website. Ideally there should be five such links at the bottom of the webpage content with the heading as ‘also read’. If possible see that the anchor text of the internal links to site ,need to have the keywords that you are targeting. User might read the related articles which are mentioned below as read also text and time duration which user spent on your website will increase which is going to take good effect on your page rank in search results. Attach  your on of the  internal links   to a article by text read also or click here for more information.   Internal links   helps to a user, to get more information about your site which he exactly required. Broken Links :- If at all any page in the website does not have navigation(link) to any other page of your website,this condition is called as broken link. A big drawback in seo is   Broken Links , a site with   broken lin

Ad Placements  [2 marks] :- In seo Program,   Ad placements   also place a major role on your page ranking and search preferences. We can not place ad-sense ads anywhere in your websites as ad-sense  providing different banners and different types of ads. We need to choose the right   ad placements   and right type of ads which are not going to effect our page rank. Avoid using   flash ads   in the webpages as Google can not read flash in your website. Using of flash ads will reduce your rank which i have personally experienced with one of my websites where i was drop down from 1st page result to 45th page result of my webpage. So don’t allow Flash to your webpage which is not at all   seo   friendly. Avoid using pop-up ads,which are not user friendly. You might get good amount for pop-up ads   but sure you will gradually lose your website traffic and page rank in Google search engine results. Don’t allow   sticky ads   which goes along with your courser on desktop in y

Font Decoration :- If your   font decoration   in your webpage have bold and italic or underline in any part of the text,see that they contain the keywords that you are targeting. So,  decorate  your keywords with bold and italic which you are targeting. No matter what color it is , seo program doesn’t care about colors,it will consider bold and underlined matter to form a theme when a user searches for a query in search box. But the   font decoration   should be natural way,not in a artificial like highlighting all of your content in bold letters or italic ,it might put your website in to spam.so, do it in a natural way by just bold 3 to 4 keywords is enough. Keyword Density   :- The   keyword density   in a webpage as high as possible, a minimum   keyword density between 1% to 3% must be maintained for better ranking in search engines and the starting 20 words of your webpage must have these   keywords . Do the decoration in the 1:1 and only for 30% of your keywords. Whi

Image Alternative Tags   [3 marks] :- The   image alternative tag   should always contain the keywords that you are targeting,do not have the same  image   alternative tag   for more than one image. Use different text but see that it has the keywords that you are targeting. For example: If my keyword is mobile that i can have image with alt texts mobiles Nokia,mobiles Samsung and Mobiles Lg,etc.. Note: In blogger the image alt text tag is represented by   image anchor   text tag. Image alt text tag syntax: (for blogger)  imageanchor=”………….”  Image alt text tag   syntax for others : alt= ”……………..” In Seo program Image alt text tags plays major role to detect what your content exactly for. A eye catching image can get you lacks of traffic to your website by social share buttons when it is different and idle from rest of the normal images. So while choosing image for your article , Take a eye catching image which looks feel good and different. The screen shot attached for

Header Tags [4 marks]   :- Header tags   (<h1>,<h2>,<h3>) of the website pages should always consist of keywords that you are targeting.There should be any only one h1 tag per page for better ranking in Google however you can have more than on <h2> and <h3> tags which doesn’t mateers but   <h1>   tag should be one in each webpage. Header tag syntax   :- <h1> Your page matter </h1>  ,it should bee only one and so on for all the header tags <h2> to <h6>. Header Tags In Blogger   :-   By default all the pages in blogger have the same h1 tag, which is the site title, for SEO   it is necessary that each page must have only one h1 tag and unique   header1   tag for every page that must have your keywords. To do so follow the steps shown in the file or search the code in Google header1 tag optimization for blogger. Note:   Header1   should not be equal to header2 , and h2 should not be equals to header3 likewise,bu

Meta Keywords Tag [4 marks]   :- Meta Keywords  are a specific type of  meta tags  that appear in the HTML code of a Web page and helps tell search engines what the topic of the page is This tag should contain all the keywords that you are targeting separated by comma, there should be only one meta keywords tag per web page. Example, seo,search engine optimization tips,   seo meta tags ,etc. It should consists of anywhere around 5 to 10 keywords. Meta Keyword Syntax   :- <meta name=”keywords” content=”best biryani hyderabad,hyderabad biryani,tastty biryani,spicy biryani” /> Your keywords field should be filled with your keywords separated by comma (,).This tag is again entered between the head tag of any webpage. Meta Keywords Tag For Blogger   :-   The   meta keyword tag   is generated automatically according to the keyword density of the webpage. So make sure the keyword you wish to rank on top for a webpage has get the highest keyword density. Tit

Meta Description tag [4 marks]   :- The meta description tag should consists of not more than 50 words,any where between 30 to 50 words make a good meta description . Note that the first 25 words of the meta description should have your keywords.This part s displayed next to title of each search result in the Google organic search result. Meta Description Syntax :- Example:    <meta name=”description” content=”Write Your Web Page Description Here in 160 Words.”> In the field of your description ,put your webpage description ,see that the first 25 out of 160 characters you enter,must have the keywords that you are targeting. Meta description tag is present anywhere between the <head> to </head> tags of your webpage. TIPS:    1. make sure your most important keywords for the webpage appear in the meta description. 2.   Make sure your meta description reads like a normal, human-written sentence and no keyword stuffing. 3.    MUST match the conten

Before we discuss about title tag , we need to have a small word about HTML structure. Every webpage what ever technology it might be developed , is having html coding in its background in the format shows below. <html> ………… <head> …………. </head> …………. <body> …………. </body> …………. </html> 1. From head to till body , this section of coding in blogger, belongs to template html. 2. From <body> to </body> , this section of html belongs, publishing post html. Title Tag [5 marks]  :-  Title of the webpage should be descriptive,the first 65 characters are read by the search engines these are the words that should start with your keywords. The title of a webpage is displayed in the title bar of the browser,in Google organic search the title of the webpage is displayed in the first line of the each result in blue color, the title has to be interesting so that the reader is attracted to open the website. There should

Permalinks:- There are mainly 16 steps in on-page SEO, consider permalink as primary one. Before going to permalinks we should know what is URL. U.R.L is elaborated as Uniform Resource Locator which is nothing but address of the webpage. The very first thing SEO program checks is address of the webpage to find out what is content about. An SEO friendly URL is called as permalink , if your url satisfies the following conditions then we term it as permalink. 1. Permalink must have your keyword. 2. It must have least number of slashes.(/). Golden Rule in SEO:-    If your website address is exactly like keyword,then getting top rank is not a big deal. Permalink in General websites :- The websites that are developed using coding like html,java, .net and p.h.p etc are called as general websites.To satisfy permalink in such sites new page and code then save it,make sure that you have keywords in the file name as it goes directly in the url. Some examples are given below: